Mcdonagh Pierre - The Dark Side Of Marketing Communications Critical Marketing Perspectives - Paperback Psychoanalytical Theory (Freudian Psychology) Barcode: 093624917571

Barcode: 093624917571

A century later Heidi Lane receives a troubling letter from her mother - - who is battling dementia - - compelling her to travel to Pleasant Valley for answers to her own questions of identity

Author(s): Ferry Beth

Title: The Making Of Doctoral Supervisors International Case Studies Of Practice

Mcdonagh Pierre - The Dark Side Of Marketing Communications Critical Marketing Perspectives - Paperback Psychoanalytical Theory (Freudian Psychology) Barcode: 093624917571Binding: Paperback Description: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary