Brewer Mark D. - Party Images In The American Electorate - Paperback Human Rights & Civil Liberties Law Tv & Radio

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Author(s): Martinez - Diaz Leonardo (Global Director Sustainable Finance Center Global Director Sustainable Finance Center World Resources Institute)

Brewer Mark D. - Party Images In The American Electorate - Paperback Human Rights & Civil Liberties Law Tv & RadioBinding: Paperback Description: Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact scant attention has been devoted to the American electorate's party images the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding