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It's a growing problem, and the industry hasn't solved it

Plain tobacco packaging Plain tobacco packaging , also known as generic , neutral , standardised or homogeneous packaging , is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps

Karl Kruszelnicki, the polonium alone in cigarettes is equivalent to 200 chest x-rays a year for those who smoke at least one pack a day

It's actually their company policy