did cowboys smoke cigarettes From a brand which exclusively served women to becoming a brand of masculinity, rodeos and grit. This is the rise of Marlboro and how it went from the brink of extinction to Bob Norris, the rugged cowboy
Bob Norris, the rugged cowboy who became the face of Marlboro ads in the 1960s, never smoked a single cigarette. He modeled for over a decade, then walked away because he didn't Cowboy smoking cigarette Smithsonian Institution HISTORY LESSONS: The Marlboro Man Portrait of cowboy smoking a cigar, entering the old wild west city
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