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Menthol cigarette Wikipedia The targeted marketing of menthol cigarettes through sponsorships, magazine advertising, retail promotions, and concentrated point of sale advertising in Black neighborhoods has had devastating consequences. #BHM #BlackHistoryMonth #SubstanceUse For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just Pushing Cool: Big Tobacco, Racial Marketing, and the Untold History of the Menthol Cigarette Department of History

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